Realogics Sotheby’s International Realty
Digital Marketing Specialist
February 2021 - September 2021
As a Digital Marketing Specialist at Realoogics Sotheby‘s International Realty, I assisted twelve clients in strategically positioning their brands across digital platforms, ranging from email marketing to social media, website upkeep, and more.
The Realogics Sotheby’s International Realty Brand
About the Brand
A top-tier real estate brokerage with a focus on creating conversations, providing cutting-edge insight, and delivering white-glove service: the agents at Realogics Sotheby’s International Realty represented the best that the Pacific Northwest has to offer, in addition to boasting global connections for the benefit of their clients.
My Role and Strategy
From Google My Business to email marketing, social media strategy, website work, and blogging, my position allowed me to analyze my client’s branding and find unique niches that allowed them to stand out, delivering results that yielded above the industry average.
Website
While I managed websites for the vast majority of my clients, by far the project I was most thrilled to work on in this capacity was Tracy Vaughn’s website revamp. When I first brought her on, she was unhappy with her site and found it useless. As time allowed, I began to slowly rework her website into a place that would serve as a source to answer all the questions of her potential clients, acting as a source where her work could culminate online. When I presented it to her, she was simply thrilled with the whole new look I had given it, cleaning up the clutter that had once existed and providing a streamlined experience for her users.
Social Media
The majority of accounts I managed relied on organic content to generate growth and engagement. As I worked with each of them, I searched for unique facets of their businesses that would set them apart. While I deployed unique strategies across each account, navigating based on their needs and individual ideal clients, a few of my favorite accounts to work on are featured below.
Brandon J Kelly
The diversity of Brandon’s audience is shaped by his careers as a realtor, a contractor, and an architect. In building his strategy, a key component was ensuring the many facets of his business tied together, portraying how they would shape his clients' experience and provide additional value.
Rocky Poulin
When I began working with Rocky, he noted that his main objective was to be approachable, offering his clients a warm appeal that mirrored the experience they would have with him. He wanted a social media presence that provided insight into who he was, in addition to the knowledge and high-class service he provided.
Blogging
Mark Middleton
Your Summer Guide to Bainbridge Island
With 53 miles of coastline, ample trails, and the perfect variety of restaurants, there’s no better place to explore during the summer in the Pacific Northwest than Bainbridge Island.
Tips To Ace Your Home’s Final Walk-Through
You’re almost to the finish line — and the closing table. To get you there, here are some final walk-through tips.
The final walkthrough is your last chance to ensure everything is in place and in the right condition before you sign the paperwork. There’s a lot to keep track of because you want to make sure that the house is exactly in the way you want it to be before it can be called yours.
Your Spring Home Maintenance Checklist
As we begin to embrace the beauty of spring and all that it offers we’re also reminded of the opportunities that spring brings to refresh and renew. While spring cleaning may be high on your to-do list, your home maintenance should be as well. Here are a few things to add to your maintenance checklist to ensure that your home is ready for summer!
A Spring Day Best Spent on Bainbridge Island
What better way is there to spend a spring day than enjoying all that Bainbridge Island has to offer? If a spring Saturday outdoors is what you crave we’ve got you covered from dipping your toes into Bainbridge’s rich history, to spending some time among nature or even enjoying a sweet treat or waterfront dinner.
Making Homeownership Accessible to All: Housing Resources Bainbridge Island
The Puget Sound region is a stunning, vibrant, and affluent region; a region that millions call home. Homeownership is a goal for many, but to some, it feels unattainable. On Bainbridge Island, the average home price is three times higher than the rest of Kitsap County, leaving many residents struggling with escalating rent and real estate prices. For the past thirty years, Housing Resources Bainbridge Island has been helping to make affordable housing and homeownership achievable for all.
Paige & Co.
How to Maintain Your Garden Through the Summer Heat
Summer is here! With the warm weather already starting to take hold of the Pacific Northwest, we’re all spending more time outside, enjoying the sunshine and watching the diverse nature of our region flourish as gardens and trees come into full bloom. While the temperatures continue to increase, here are a few tips to help you keep your yard looking beautiful throughout the scorching heat.
Events Around the Island: From Spring to Summer
As we continue to see a rise in those getting vaccinated and restrictions continue to lift, we’re thrilled to once again have the opportunity to reconnect with our community. Combine that with the stunning warm weather and you have the best time of year the Pacific Northwest has to offer! While we’re all craving connection with others after a year spent keeping our distance, why not engage in some of the best activities our community has to offer this summer?
Simple Swaps for Sustainability
As our communities continue to become increasingly eco-conscious we begin to see simple swaps that are more sustainable. From reusable sandwich bags to beeswax wrap, there are so many options to utilize an eco-friendly version of everyday products.
The Sessoms Group
Your Guide to Buying a Fixer-Upper
Finding the right home is challenging, but seeing the potential in a property that needs some TLC can be even more difficult. We’ve broken down everything you need to know about buying your first fixer-upper, from how to tell if a home has potential to which projects will make their money back for you and which projects are worth saying no to.
Neighborhood Spotlight: Talbot Hill
For families in search of a Seattle suburb that offers convenient access to the city, Renton poses a fantastic opportunity. Bordering the southern shores of Lake Washington, Renton also offers the potential for waterfront living. Dive into residents’ favorite neighborhood, Talbot Hill.
Recently recognized as residents’ favorite neighborhood, Talbot Hill is noted as being clean, peaceful, and friendly! With convenient freeway access, this neighborhood is the perfect home base to launch your next adventure. Feeling like staying closer to home? Talbot Hill also offers a plethora of dining options, local businesses, and community spaces for residents and visitors to enjoy.
Lino Guidero
Back to School
The weather is cooling, and the seasons are changing! As summer draws to an end, the excitement, anticipation, and nerves that can only be associated with the back-to-school season begin to build! Are your kids as excited as mine are?
Around the Sound Within an Hour
Being positioned along the Puget Sound offer sweeping benefits with access to the coastline, extensive trails, and mountains, all waiting for you to explore. Whether you’re looking for a quiet lifestyle that boasts endless opportunities to explore the outdoors or are searching for your city oasis, the Pacific Northwest boasts plenty of options for you.
Your Guide to Whidbey Island
While Seattle is now my home, I believe that where you come from is always an integral part of your life and shapes the person you become. I was fortunate enough to grow up on a small farm on Whidbey Island. As a native, I know that there’s no better time to visit than right now. As you look for great day-trip destinations this spring, I encourage you to explore Whidbey Island and all it has to offer!
The Chang Group
Ways to Help Your Home Value Grow: Eco-Friendly Living Edition
You’ve invested in yourself and found your dream home! While you know the market may shift, your goal is to keep your investment as valuable as possible, so investing in your house is what you’re after. Consider making eco-friendly swaps to reduce your power bill and increase the appeal of your home when you do go to sell, all while being a good steward of the planet.
Eco-friendly Living Tips for Summer
Summer is heating up, but that doesn’t mean that the earth has to! Beat the heat while being a good steward of our planet’s increasingly fragile environment with these simple, sustainable swaps.
Getting Your Home Ready for a Summer Open House
This is a fantastic time to sell your home if you’ve been considering moving up or moving on. The demand from buyers remains strong, and most homes are going off the market just as quickly as they came on. There are several things you can do to get your home ready for sale, including staging and repairs, but when all the big-ticket items are taken care of, there may be a few small things to do in order to make sure potential buyers have the best experience and provide their best offers.
SeaChange: A Night to Honor Seattle Aquarium’s Efforts for Ocean Ethics
Venture down to the Elliot Bay waterfront on Seattle’s Pier 59 and you’ll run into the Seattle Aquarium. Originally opened in 1977, the aquarium is a longstanding figure of the waterfront. While it offers entertainment and an opportunity for patrons to get up close with life under the sea, the Seattle Aquarium boasts far more diverse benefits to its community. Their mission statement reads: “Inspiring conservation of our marine environment begins right here at home.”
Newsletters
for each of my clients, newsletters were an important piece of the puzzle as they reconnected with their audiences to recap the latest events and changing tides of the market. While some, such as Jeff McDonald’s wanted to stick to strictly business, others, such as Brandon J Kelly, chose to look in personal content in an effort to strengthen and form new bonds that go beyond the typical client relationship, creating a more long lasting connect. As for Peter Phillips, my goal was to create a design that was more visually appealing, offering the viewer greater direction and pleasure with their experience.
Brandon J. Kelly